Lovers rock is a style of reggae music noted for its romantic sound and content. While love songs had been an important part of reggae since the late 1960s, the style was given a greater focus and a name in London in the mid 1970s. When roots music carried the swing in the 1970s in Britain’s young black communities, the women had a saying – Rastafari was Rasta For Him and not Rasta For Us. In other words there were large number of black kids in the UK who didn’t feel part of roots and culture. They were upwardly mobile, didn’t want to go back to Africa, listened to a lot of soul music, liked dressing up on a Saturday night, were open about being influenced by their environment, but were as proud to be black as any dreadlocked Rastaman. They were a generation that saw themselves as Black British, and they created lovers rock, the first indigenous black British pop style. Although the bassline always let you know it was reggae, its light, airey productions it acknowledged such influences as soul and pop music and its subject matter was almost exclusively devoted to matters of the heart.